Noor E Khuda - Poster Boys by Kailash Kher

The Poster Boys album has several strong tracks, but Noor E Khuda - Poster Boys is the one most listeners come back to first. The production by Sunai Marathe, Shreyas Iyengar is understated in the best way — supportive without overshadowing the vocal.

There are singers who perform songs and singers who live inside them. On Noor E Khuda - Poster Boys, Kailash Kher clearly belongs in the second group. Featuring Sunny Deol, Bobby Deol, Shreyas Talpade, the song carries the weight of the film's emotional arc and delivers it with conviction.

2017 was a strong year for Hindi music, and Noor E Khuda - Poster Boys was among the reasons why. Some music is background. Noor E Khuda - Poster Boys demands attention — not aggressively, but in the way a good conversation does.

The concision of Noor E Khuda - Poster Boys — just 3:27 — is part of what makes it work. There is nothing here that should not be. Noor E Khuda - Poster Boys has earned its place in the catalogue of Hindi music that genuinely matters. The listeners who found it early already knew.